Introducing Intense OUD
Intense OUD is a B2B and B2C e-commerce business specializing in bringing the exotic fragrances of the East to the Western market. Led by CEO Abdul Ahmed, Illinois-based Intense OUD is part of AKA Group LLC.
According to Statista.com, the American fragrances market is projected to generate a revenue of US $8.86B in 2024, with a surging demand for niche and artisanal fragrances. This surge is something Abdul noticed early.
Hosting 85 brands and 3,000 varieties, Intense OUD secured a corner in the global fragrance industry with distinctive ingredients sourced from countries like India, Cambodia, and Malaysia. With his commitment to quality, Ahmed aims to delight customers with scents that embody the essence of Eastern culture.
Why Join Alibaba.com
Abdul Ahmed describes the average American consumer as selective. While this may be a challenge for some, Ahmed saw their discernment as an opportunity.
Driven by the allure of Alibaba.com’s global reach and established reputation, Intense OUD made a strategic decision in the past year. The company joined Alibaba.com as a B2B seller.
Joining Alibaba.com allows Intense OUD to expand its audience from individual consumers to a diverse audience of retailers, wholesalers, and distributors. Ahmed anticipates this expansion will drive business growth and broaden market reach. Moreover, Alibaba.com’s user-friendly interface and robust features made it an ideal platform to bolster its e-commerce operations and diversify its online presence.
How Alibaba.com Helped Expand Business
Since joining Alibaba.com, Intense OUD has experienced tangible benefits that have propelled its business to new heights. The platform’s extensive reach has enabled Intense OUD to connect with potential customers from around the globe, tapping into lucrative international markets.
With Alibaba.com’s advanced search and filtering options, Intense OUD can ensure its products reach the right audience. Additionally, Alibaba.com’s logistics support and secure payment systems have simplified the export process for Intense OUD, allowing it to fulfill orders efficiently and build trust with its global clientele.
Earning New Customers While Selling Sensory-dependent Products Online
Though selling sensory-dependent products like perfumes online may seem challenging, Intense OUD has harnessed modern tactics to replicate the in-store experience. In a recent interview the CEO noted, “There will never be a substitute to experiencing a scent in person… but thanks to technology and logistics, things are made a bit easier.”
Understanding the essence of scent exploration, Intense OUD’s strategy revolves around offering samples for all their fragrances. To facilitate this, Intense OUD ships out ‘bundle packs’ — a selection of samples that allow B2B buyers to become acquainted with the fragrances. This approach has enhanced the customers’ decision-making process.
Intense OUD’s strategy successfully illustrates how the challenge of selling sensory-rich products online can be overcome with a simple, effective solution.
The Future of Intense OUD
Looking ahead, Intense OUD envisions a future of continued growth and expansion fueled by its partnership with Alibaba.com. With its Vision 10-10 initiative, Intense OUD aims to introduce a thousand brands with ten thousand SKUs within the next decade, cementing its position as a leading player in the fragrance industry.
By staying true to its commitment to quality, innovation, and customer satisfaction, Intense OUD is poised to thrive in an ever-evolving business landscape, bringing the captivating scents of the East to interested consumers across the globe.
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